Sears, Roebuck and Co. values the trust its customers place in the company. As an authorized licensee of Sears, Teleflora LLC (searsflowers.com) adheres to the Privacy Policies and standards of Sears. This Privacy Policy is intended to explain what searsflowers.com does with your information, and what you can expect from searsflowers.com. If you have additional questions or would like further information on this topic, please feel free to write to the searsflowers.com Webmaster at Webmaster@searsflowers.com. Searsflowers.com may update this policy from time to time. Please check the policy periodically for changes.

What type of information does searsflowers.com collect and how is it used?
Searsflowers.com gathers only the customer information that we need to administer our business, provide superior service and communicate offers on merchandise and services that we believe will be of interest to you.

There are two categories of information searsflowers.com collects about you when you visit our site. The first type of information we may collect about you is personally identifiable information, such as, your name, address, telephone number, e-mail address, and credit card number. This type of information may be provided as part of a purchase process and allows us to process and complete your transaction and notify you of transaction status. Other examples of when we collect personally identifiable information are if you subscribe to our email program, choose to provide us preference information to allow us to customize your experience, or when you enter a sweepstakes or one of our promotions.

The second category is non-personally identifiable information. Data, such as, your IP address, browser type, domain name, and specific web pages through which you click, is gathered in order to gain a better understanding of site development needs. This data is collected automatically and utilized in aggregate to help us look for trends so that we can improve our Web site and your user experience.

What information do we share and with whom?
Searsflowers.com does not rent or sell customer information to outside marketers. We may share your information (as described above) with members of the Sears family of businesses to provide you with products or services that you have requested or to provide you with promotional offers that we believe will be of interest to you. The Sears family of businesses includes all Sears affiliates as well as other selected businesses with which Sears has a relationship and which have agreed to adhere to Sears strict standards for providing quality products and services, responding to your needs, and protecting customer information.

In certain circumstances, searsflowers.com may share your customer information with trusted service providers that need access to your information to provide operational or other support services. To ensure the confidentiality and security of your information, service providers must agree to safeguard your information in strict compliance with our policy. We also may provide information to regulatory authorities and law enforcement officials in accordance with applicable law or when we otherwise believe in good faith that the law requires it. In the event of a sale of all or part of one of our businesses, we may share customer information related to that business as part of the transaction.

How does searsflowers.com ensure that your information is secure?
Searsflowers.com will maintain practices and procedures designed to ensure the security, integrity and confidentiality of customer information. Searsflowers.com restricts and limits access to customer information only to those employees who need it to carry out their business functions, and educate our employees about safeguarding customer information and preventing its unauthorized access, disclosure, or use. When credit card information is transmitted online, searsflowers.com uses industry standard security measures called SSL (secure socket layer encryption). Searsflowers.com will monitor and adopt, as appropriate, new technological improvements that are designed to aid in ensuring the accuracy and security of customer information.

Does searsflowers.com use cookies?
"Cookies" are small pieces of information that are stored by the browser on your hard drive. Searsflowers.com may store some information on the visitor's computer in the form of a cookie or similar file. The cookies that are configured by searsflowers.com do not contain any personally identifying information, such as your name, or sensitive information, such as your credit card number. The cookies allow us to recognize you when you return to our site and to provide you with a customized experience that we feel will be of value to you. For example, these files allow us to tailor your user experience to reflect your expressed interests and preferences.

Can I disable these cookies?
Most web browsers allow you to exercise control over cookie files on your computer by erasing them, blocking them, or notifying you when such a file is stored. Please take a look at your particular browser for instructions on this function. If you do elect to disable a searsflowers.com cookie, please note that you may not be able to take full advantage of a personalized experience.

Does searsflowers.com use an advertising network?
At this time, searsflowers.com does not use an advertising network to deliver Sears Flowers ads online.

How does searsflowers.com handle personally identifiable information collected on children?
The online privacy and safety of children is important to searsflowers.com. Please click here to read Sears Children's Online Privacy Policy for more detailed information regarding the collection of personally identifiable information on children under 13 years of age. This privacy policy addresses Sears general policy regarding the following:

• Collection of children's personal information
• Use of children's personal information
• the method of obtaining parental consent
• the method of obtaining access to the child's information